Shah Rukh Khan has been appointed as brand ambassador for Foxtale, a skincare brand, across key product categories as part of their "Let Your Glow Through" campaign. Advertising agency a simple agency has won the out-of-home (OOH) mandate for the brand, launching the first phase of the campaign with Khan's image featured on over 70 billboards across Mumbai, Bengaluru, and Delhi. The partnership focuses on building brand visibility and consumer recall in major urban markets through large-scale outdoor advertising.

Foxtale's VP of Growth noted that the collaboration with a simple agency allows the brand to approach outdoor advertising with sharper focus on impact and scale. The agency's founder highlighted that the campaign's scale, Khan's prominent role, and multi-city presence create a memorable brand experience designed to build stronger brand memory beyond typical advertising metrics.