Red Chillies Entertainment has launched five custom icons on X (formerly Twitter) tied to Shah Rukh Khan's upcoming film King, activating hashtags #KING, #KINGMOVIE, #SRK, #SHAHRUKHKHAN, and #KINGSRK to drive fan engagement ahead of the film's December 24, 2026 theatrical release. The campaign represents a strategic digital move designed to centre the film in online entertainment conversation and strengthen its pre-release momentum.

The film is directed by Siddharth Anand and produced by Red Chillies Entertainment and Marflix Pictures. A song titled Daddy Cool is positioned as the first major promotional asset, launching on November 2, combining music release with fresh footage from the action thriller. This ties to an earlier exchange during Shah Rukh Khan's September 15, 2026 Ask SRK session on X, when a fan requested a song release and Khan responded that singer Arijit Singh was completing final touches on the track.

The campaign strategy reflects confidence in the film's scale and audience interest. King marks Shah Rukh Khan's next confirmed theatrical release following his dominant 2023 calendar, which included Pathaan and Jawan as major blockbusters and Dunki as a commercial success. The custom hashtag icons signal the studio's conviction in the film's reach and its potential as a star-driven event capable of sustaining fan engagement through the campaign cycle leading to the Christmas release frame.