Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor appeared together in a new advertisement for Rungta TMT (steel reinforcement bars). In the commercial, the three actors playfully riff on famous movie dialogues and characters while promoting the product's durability. Khan references his iconic Don character by joking that police from 12 countries cannot break a house made of Rungta TMT. Kapoor responds with a humorous jab at the advertisement itself, then pivots to his Rockstar persona to suggest an alternative scene where a stage built from the bars remains unmoved. Bhatt references her film Jigra, imagining a scenario where a jail constructed from Rungta bars proves impossible to break.

The advertisement generated significant online engagement, with viewers praising the writing quality and on-screen chemistry between the three stars. Social media comments highlighted the creative scripting and suggested the trio should collaborate on a full-length film. Khan and Bhatt previously appeared together in the 2016 film Dear Zindagi, while Khan and Kapoor have not previously starred in a film together.