Shah Rukh Khan has announced UNIFYD, a music festival curated by him and set to take place on March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi, United Arab Emirates. The event will feature more than 15 performers across multiple stages, blending artists from various musical genres and generations.

Confirmed performers include playback singer Arijit Singh, veteran singer Sonu Nigam, and Punjabi artist Karan Aujla. The festival is designed to unite musicians from different genres and eras, appealing to music enthusiasts with diverse tastes. Additional performers have not yet been disclosed.

The festival is produced by D'YAVOL Live in partnership with District, an entertainment and ticketing platform. General ticket sales are scheduled to open on October 20, 2026, at 10:30 am through the District app. Ticket pricing has not been announced. The organizers have indicated plans to expand UNIFYD to other international cities following its Abu Dhabi debut.