AI-powered interactive content platform Flam has secured $40 million in Series B funding, with QED Investors leading the round. Bollywood actor Shah Rukh Khan participated in the investment alongside other backers including Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and existing investors RTP Global and Dovetail.

Flam, headquartered in Bengaluru and San Francisco, was established in 2021 by three BITS Pilani alumni: Shourya Agarwal, Malhar Patil, and Amit Gaiki. The platform specializes in enabling interactive content powered by artificial intelligence technology.