Shah Rukh Khan's upcoming film King is expected to launch its promotional campaign in November, timed around the actor's birthday. The production team is exploring the possibility of using the Ramayana film release on November 5 as a platform for promotional materials, which could provide widespread theatrical visibility ahead of the Diwali period.

King, directed by Siddharth Anand, is scheduled for release on December 24, 2026. The film brings together Shah Rukh Khan with an ensemble cast including Abhishek Bachchan, Jaideep Ahlawat, Deepika Padukone, Suhana Khan, Saurabh Shukla, and Rani Mukerji in a large-scale action framework. The December release will position it during the Christmas holiday season, though it faces competition from Avengers Doomsday, expected to be in its second theatrical week.