Shah Rukh Khan is curating UNIFYD, a new music and cultural festival debuting in Abu Dhabi in 2027. The inaugural edition is scheduled for March 20, 2027, at Etihad Live on Yas Island in Abu Dhabi, United Arab Emirates. The one-day event will feature more than 15 artists across multiple stages, showcasing contemporary Indian music and playback-singing traditions.

The confirmed lineup includes established Bollywood playback singers Arijit Singh and Sonu Nigam, Punjabi artist Karan Aujla, and contemporary performers including JONITA, Shalmali Kholgade, Patiala Mehfil, Simran Choudhary, Nooriyah, Curtain Blue, Tech Panda x Kenzani, Rusha & Blizza, Stick No Bills, BOH!B, Priyanka and Unnayanaa. The festival aims to unite artists from different generations and genres, giving Indian music a platform on the international live entertainment circuit.

The festival is produced by D'YAVOL Live and District, with support from Abu Dhabi's cultural and destination partners. Organisers have indicated ambitions to expand the festival to other international cities beyond the UAE in the future.

Tickets are sold exclusively through the District app. Emirates NBD cardholders receive early access to booking from October 19 at 11 am IST through October 20 at 11 am IST. General ticket sales open on October 20, 2026, at 12 pm IST. Ticket prices start at AED 295 for General Access, with premium categories at AED 725 and AED 3,295.