Fashion designer Anjali Phougat has shared her perspective on Shah Rukh Khan's distinctive personal style and presence, arguing that his appeal transcends clothing. She emphasizes that style is about what people feel when he enters a room, rather than merely the garments themselves. "Shah Rukh Khan does not wear clothes. He wears an era, a memory, a nation's affection," Phougat states, explaining that his personality is inseparable from how he presents himself.

Phougat identifies the bandhgala as the silhouette that works best for Shah Rukh Khan, appreciating how the traditional Indian garment can be modernized while maintaining its heritage. She sees this as reflecting Khan's own journey of remaining rooted in Indian culture while becoming a global star. "It is heritage standing tall in the modern world," she observes. Phougat believes that true style emerges when clothing reflects the authentic person wearing it, and that simplicity becomes powerful when worn by someone who knows who they are.

Among Khan's filmography, Devdas stands out prominently for Phougat as a masterclass in costume as emotional storytelling. She notes that in the film, Khan wore grief in unstitched white and celebration in hand-embroidered gold, with the costumes becoming integral to the narrative. "The clothes wore the story, and he let them," she reflects, characterizing this surrender to costume as the mark of a true artist distinct from merely a performer.

Phougat recalls a brief airport encounter where she observed Khan with actress Katrina Kaif. She describes being struck not by dramatic gestures but by his ease and natural presence—the way he carried success lightly and showed warmth to a stranger. "You can feel when a person carries their success lightly. There was no performance in him, only presence," she recalls. She notes his posture and manner of interaction left a lasting impression, concluding that "some people wear stardom like a costume. He wears it like skin."

If given the opportunity to design for Khan, Phougat envisions creating a midnight-black bandhgala in silk-wool featuring gold zardozi star embroidery across one shoulder. Each star would represent a year of his career, forming what she would call the "King Constellation"—a way of stitching his dreams back onto his shoulders rather than adorning him with a crown.