Shah Rukh Khan has topped Kroll's 2025 Celebrity Brand Valuation as India's most valuable celebrity — a result made more striking by the fact that he had no theatrical release during much of the period assessed.

His brand value was placed at USD 177.9 million, ahead of Ranveer Singh and Virat Kohli. The report credited a widening endorsement portfolio, which grew from 28 brands to 36 over the year, rather than any rise in his per-deal fee.

That durability as a pitchman, even in a gap between films, was the headline takeaway — evidence that his commercial pull rests on more than his latest release.

The valuation also reflected broader shifts in how endorsement value is distributed across the industry, with Khan's standing holding firm at the very top of the pile.